7 Steps to Success for Your Online Advertising
Breaking into internet marketing requires a lot of effort. It’s kind of like launching the Space Shuttle off of the launch pad at Cape Canaveral. A very high percentage of all the fuel used by the Shuttle is consumed at launch. There is a lot to learn and execute to make it work effectively. It’s definitely worthwhile to participate in an affiliate marketing training course to help you with all of this. After you’ve set up (with on-site optimization techniques), monetized and launched your website, it’s time to start getting noticed on the internet. One highly effective strategy to generate immediate income is to conduct a direct advertising campaign using banner ads.
Of course, SEO and social media marketing, just to name a few, are also critical to your success, but direct advertising can get you off of the launch pad fast and get you earning right away. What I mean by direct advertising is to get your banner ad placed in a top ranking website within your chosen niche. This is a very focused approach.
Here’s what you do:
- Select keywords from your niche using Google’s free AdWords: External Keyword Tool (Market Samurai, Traffic Travis, Micro Niche Finder all work great too).
- Type in keyword to your search engine.
- Review each page one website within your selected niche to determine which websites offers ad space.?a) Webmasters might offer ad space on their site and also use AdSense as well. (the strategy I’m outlining does not involve AdSense)
- Use Quantcast.com and Alexa.com to conduct some website research to determine the traffic volume of a potential website you’re considering placing a banner on.
- Go directly to the website you’re considering to find contact information.?a) Many WordPress sites offer direct ways to contact the webmaster.?b) If contact information is unavailable, go to Whois.sc and type in the domain name. You can usually get webmaster contact information there.
- Conduct CPM calculations by using information obtained from Quantcast. CPM means cost-per-mille (Latin for a thousand) and in this instance we’re referring to thousand of impression on a website. CPM numbers vary widely depending on size of your banner, page placement and authority of the website in which you want to place an ad. For example; you want to place a 125 by 125 size banner that asks a $3 (just to throw out a number)?CPM for an “above the fold” display. Let’s say your banner generates 10,000 page views per month, then here’s the formula: CPM = $3 x 10,000 / 1000 which is $300. (also known as page views).
- With some basic CPM calculations, you can now make an offer to the webmaster via email. The goal is to get the best deal, so negotiating skills are critical.?a) To negotiate the best contract, you could offer to pay annually or quarterly.?b) You should be responsible for the banner you want to place.
Direct advertising can be more cost effective than Pay Per Click and gives you an opportunity to place a larger, graphic and strategically placed banner ad onto a highly targeted website that you selected. It truly has the potential to be a rocket launch for immediate earnings. It will get you going and give your other marketing strategies time to work.
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